Last week we covered the first C in my famous (self declared): Getting More Leads in 3 Simple Steps
Now I want to dive in the 2nd C and THE HARDEST!
You might be thinking “Brad what does CONVERT, have to do with getting more leads??”
I’m glad you asked…because it has everything to do with it.
If you’re not converting, and improving your conversions then you’re WASTING clicks and not getting the leads you DESERVE!
Let’s do some math…(to my past math teachers, you’re right I’m using math!)
Scenario 1: You’ve run a decent Google Ad campaign and were able to generate exactly 1000 clicks…NICE JOB! Now, of those 1000 clicks 250 people sign-up for your ‘thing’. Nice job…
Those 1000 clicks cost you, let’s say 3.00 bucks a click so you spend $3,000.00 on 250 new leads at a cost of $12.00 per lead.
Scenario 2: Same clicks as above, 1000, but this time you focused on the ‘convert’ and were able to get 400 new leads at a NEW cost of $7.50 per lead!!
Not only did you save money by improving your conversions but you GENERATED MORE LEADS!
You’re thinking exactly what I was thinking years ago…
“Yeah I want to convert MORE… but HOW!?!”
Honestly it’s taken me YEARS to not figure it out 100%, but to hack the process, and shorten time to positive ROI. That’s what we’re after positive ROI.
The how is what I want to show you today… (unfortunately you WILL have to do some work unless you hire THESE GUYS)
Here are the steps that I would recommend on how to CONVERT MORE:
As in my previous article I’ll share with you how Brian and I do it for clients via TradersNewsMedia.com, and then I’ll give you a tip on how to do it yourself…ready?
TradersNewsMedia Way: Brian and I are creating dozens of pages for dozens of products a MONTH…and we do it quickly because it’s what allows us to get the best results for our clients.
We knuckle down and typically create 3-5 pages in a DAY!
We use a multiple platforms to give us the widest range of page creative samples to give us the latest analysis of what’s CURRENTLY working in our space.
Your Way: Knuckle down and create 2-4 pages! I know it sounds daunting…but if you want to get better results then you’ve got to put in the work to give yourself DATA to analyze.
TradersNewsMedia Way: We’re using at least 3 different tracking tools for the pages we’re using to help give us high level data to determine the BEST pages, headlines, sign-up button locations, number of bullets, etc etc…we’re ALL about data at TradersNewsMedia.com.
Your Way: Use a simple squeeze page creation tool that allows you to create multiple A/B split tests. Unbounce, LeadPages, etc.
TradersNewsMedia Way: Analyze the data REALTIME…shift budget towards the creatives that are doing the best…then SCALE!
Your Way: Set up a reminder for yourself as a daily (or weekly) task to analyze the pages to determine the pages that are converting the best.
Drive more traffic to the winning pages!
I know not all of this is easy, or fast, or guaranteed…but neither is LIFE!
If you want to get more leads then you have to convert more clicks, it’s as SIMPLE as that.
If you need advice or help, contact me: firstname.lastname@example.org
If you want it DONE FOR YOU…contact me: email@example.com
P.S. Next week we talk about the EASIEST PART OF GETTING MORE LEADS!!